We interviewed Marcelo Barreneche, Managing Director of Branding Latin America, in order to have further details on the emerging economies of Latin America, the opportunities that may arise for foreign companies, and future forecasts from a point of view of a Uruguayan living in UK. The...

This article is to inform all pour audience that after several months of hard work we finally have achieved strong agreements with established boutique and major PR agencies worldwide, with the purpose of improving our personalized services of advice on which agency to contract for your...

As Latin America shows steadily growing rates in contrast to the economies of the developed world, companies are getting much interested in promoting their services in some Latin American countries that have shown accelerated economies. However, this task sometimes gets tough because of the...

Costa Cruises has appointed Burson-Marsteller to handle the PR scandal around the Costa Concordia disaster. Burson-Marsteller has already start its efforts to counteract the challenging PR backlash of the cruise disaster, where more than six people died after the cruise Costa Concordia hit a...

In this entry we provide additional short videos that have become viral on the web and especially in social networks. These are some of other possible strategies to build brand awarenees and most importantly brand loyalty or CSR with low budget initiatives shared in social...

The multinational car manufacturer is hunting a UK based PR agency for handling corporate activities in strategic markets. Car giant Nissan will appoint a PR agency to coordinate communications efforts across key markets such as Africa, the Middle East, India and Europe. Eight agencies will...

Kazoo will handle the PR of Global domestic appliances manufacturer Groupe SEB for a number of its key brands in the UK. Groupe SEB is a leading manufacturer of small domestic appliances. With presence in more than 120 countries, Groupe SEB has a portfolio of brands that includes cooking...

The underwear company owned by ex-tennis player Bjorn Borg has appointed Threestyle to handle its UK PR. Threestyle is the fashion and lifestyle division of Threepipe. In this case it will be reponsible for promoting the Swedish sports fashion brand through sport-related product placement with...

Sony has appointed Cake PR to conduct PR and social media activities for its consumer electronics division in the UK. The £300,000 contract was assigned to Cake PR and it was separated into three relevant areas including social media, experiential and a press office PR. Three different...

Dunelm Mill contrated Diffusion to conduct social media and blogger engagement strategy across the UK. Dunelm Mill is seeking to promote the corporate mission and brand’s message of ‘quality products at everyday low prices’ by increasing social media efforts in Twitter and...